Insta360 | Global #1 360° Camera Brand Reinvents Operations: Strengthening Unique Item Codes & Accelerating Mobile POS

In an era where "everyone has a camera"—from documenting daily life to artistic creation, from professional DSLRs to 8K 360° cameras—more and more consumers are gravitating toward compact, portable smart imaging devices as their go-to tools for travel, scenery, family moments, and pet vlogs.

As a globally renowned brand rooted in panoramic technology, this smart imaging brand meets consumers' imaging needs across diverse scenarios through independent R&D and technological innovation, helping people better record and share life. With millions of hardware users worldwide spanning over 200 countries and regions, the brand clearly recognizes the importance and necessity of digital transformation, actively deploying cutting-edge scenarios to drive performance growth.

3-Step, 5-Second Fast Mobile Checkout – Empowering the Brand's Offline Expansion

When purchasing camera products, consumers often need to experience the product firsthand before deciding to buy. That's why the brand actively expands its offline presence to strengthen the pre-sale experience. In addition to opening multiple authorized专卖 stores, it also hosts pop-up stores in shopping malls—making flexible, mobile checkout tools the brand's ideal choice.

The brand's newly deployed Burgeon store terminal solution not only achieves 3-step, 5-second fast checkout—scanning to capture membership info, entering product details, and completing payment—but also requires no complicated downloads or installations; simply power on and log in to start using.

Beyond basic checkout functionality, the Burgeon store terminal solution also offers powerful product management capabilities—including inbound/outbound documentation, store transfers, and inventory inquiries—helping the brand achieve one-stop merchandise management.

Strengthened Unique Item Code Control – End-to-End Product Traceability

Smart imaging products have relatively few categories, mainly focusing on main units, accessories, memory cards, waterproof peripherals, handles, and周边 accessories. As management requirements escalate, the brand has implemented stricter controls over unique item codes for each product through the Burgeon system.

From inbound storage to internal movement and delivery, the system enables precise full-process, full-lifecycle tracking and supervision, ensuring the flow of every product is clearly traceable.

With the unique-item-code-based chain inquiry function, the brand can trace product flow nodes in detail—including outbound, inbound, returns, transfers, and after-sales repairs—achieving comprehensive control over product movement.

The partnership between Burgeon and this brand began in 2024. Leveraging its deep technical expertise and extensive industry experience, Burgeon provides robust digital support to help the brand navigate fierce market competition with steady momentum.

Burgeon has always been committed to driving digitalization to fuel brand performance growth, leveraging its leading technology and practical experience in enterprise digital transformation. Having served over 5,000 institutions and enterprises with global reach, Burgeon products are used in over 500,000+ stores and support over 40,000+ online stores. Burgeon's core value proposition is to help enterprises achieve more business with less inventory through an omnichannel unified inventory model.