Swatch Group | Middleware Empowers Omnichannel Order Management: Dual Assurance of Efficient Operations & Smart Anti-Fraud

Swatch Group China, responsible for the import and sales of the Group’s watch brands. The Swatch Group owns 17 renowned watch brands, including Omega, Longines, Rado, Tissot, Balmain, Certina, Mido, Hamilton, and Swatch.

Building a Middle Platform System, Efficient Management of Omnichannel Order Operations

Today, building an integrated omnichannel operation system has become increasingly important for brand development. Responding to market trends, Rado has implemented a middle platform system for unified management, enabling seamless integration between independently developed mini programs, official websites, and internal systems for multiple brands including Omega, Longines, and Tissot, ensuring automatic and efficient order collection across all channels.

The middle platform system has also established an automated end-to-end order processing workflow covering pre-sales, sales, and after-sales services. Throughout the entire order lifecycle, processes including order creation, conversion, approval, allocation, and status feedback have been optimized, significantly improving processing efficiency and convenience while reducing manual workload.

Strengthening Order Monitoring, Building Anti-Fraud Protection to Safeguard Consumers

For high-value brands like Rado, orders are often targeted by fraudsters. Fraudsters may place orders through official websites and then impersonate brand representatives to distribute fake promotional information. By using payment QR codes generated from legitimate orders, they attempt to deceive victims into making payments. Once fraudsters receive the products, they may resell them or conduct other fraudulent activities for illegal profit.

To protect consumers and prevent fraud, Burgeon’s system implements comprehensive security measures: when the same membership information is used to place two or more orders within a short period, the system automatically flags these orders and triggers a manual verification process. Customer service teams proactively communicate with members to confirm order authenticity. Meanwhile, the system can intelligently identify member information and recipient details, effectively preventing unauthorized use of customer data and providing consumers with a safer shopping experience.

The partnership between Burgeon and Rado began in 2023. Leveraging its strong technological capabilities and extensive industry experience, Burgeon provides powerful digital support for Rado, helping the brand maintain steady growth and competitiveness in an increasingly dynamic market.

With leading technology and extensive practical experience in enterprise digital transformation, Burgeon Technology is committed to driving business growth through digital innovation. The company serves more than 5,000 organizations and enterprises worldwide. Its solutions are widely adopted globally, with more than 500,000+ stores using Burgeon products and supporting more than 40,000+ online stores. Burgeon’s core value proposition is to help enterprises build a unified omnichannel inventory ecosystem, enabling businesses to achieve greater sales growth with less inventory investment.