Driving Retail Growth Through Digital Innovation

1999

Burgeon was founded in Shanghai

Developed POS software for ESPRIT China, giving birth to Burgeon's first proprietary intellectual property software — 「SpiderKing」

2000

Served international brands including CK, DUNHILL, and KENZO, establishing a development strategy centered on branded apparel as the core business

Meanwhile, began serving domestic apparel and accessories brands

2001

Wenzhou branch office established, securing a leading position in the Wenzhou market

2004

Launched the 「EMAX Solution」，establishing a leading position in the fashion industry

2007

Established branch offices in Hangzhou, Ningbo, Wuhan, and Beijing

2008

支持奥康万店计划

同年成立 8 家分公司及办事处

正式进入 BI 市场

2009

Established the Hangzhou R&D Center

Officially launched the platform-based solution 「PORTAL」

2010

Awarded the National Innovation Fund

In partnership with PTC, hosted the "2010 Footwear & Apparel Industry Enterprise Digitalization Summit", officially initiating research and development in the PLM field

2011

Awarded the National High-Tech Enterprise certification

Launched the new product 「NEXT」

Released the second-generation distribution product 「BOS」

2012

Aligned with the national "cloud computing" strategy, drove the refactoring of the entire product line based on cloud architecture

Launched the e-commerce system 「WING」, empowering retail enterprises to quickly build their e-commerce operations

2013

Established the North China branch office, expanding the multi-channel marketing footprint

Launched 「IDEA 2.0」, introducing new highlights such as the upgraded 「Executive Dashboard」

2014

Awarded the title of "Vice President Unit of Shanghai Apparel Industry Association"

Released the lightweight distribution product 「XE」

Launched 「WING 2.0」

Became the first nationwide Alipay-certified authorized channel partner

2015

The number of brand clients exceeded 2,000

Launched the Smart Store Solution

Introduced the omni-channel solution 「Merchandise Connectivity」

2016

Launched the 「Cloud Warehouse」 solution

Awarded "Outstanding IT Provider for China's Fashion Industry Informatization"

Received the "Best Partner Award from China Fashion Industry CIO Association"

2017

Launched omni-channel operations services for brand enterprises

Introduced the enterprise-level internet architecture solution 「R3」

Signed Kuaiyu as the first middle platform project

2018

Formed strategic partnerships with Aptos and Jushuitan

Launched the new product 「MIX」 for the cosmetics industry

2019

Launched the e-commerce system 「Skylark」 and the store POS system 「Cloud POS」

Selected as one of the first batch of "Alibaba Cloud Joint Solution Authorized Partners"

2020

Signed Semir E-Commerce and Yishang Yujie

Launched the Skechers omni-channel project

2021

Secured Series B funding

Partnered with Sunmi to launch the all-in-one store management terminal 「Damai」

2022

Awarded the title of "Minhang District Tech Little Giant Enterprise"

Recognized as a "Zhangjiang Star" enterprise

2023

Burgeon Guangdong was officially opened for business

Burgeon and ebrun jointly released the "Practice Report on Retail Digitalization Growth in 2023"

2024

Launched the 「Damai·iShow」lightweight mobile POS terminal

Launched 「BOS Cloud」

2025

Over 500,000 physical stores were using Burgeon POS

Launched the integrated product 「Rosefinch」

Launched 「365 Binfen Go」

Launched the 「AI Smart Badge」