ECCO | POS, O2O Model & Out-of-Stock Order Fulfillment: Triple Empowerment Driving Steady Store Performance Growth

Founded in 1963, ECCO is a Danish footwear and leather goods brand known for perfectly combining comfort and style. With North America and Asia as its primary markets, ECCO has over 14,000 points of sale across more than 80 countries and regions worldwide. Since entering China in 1997, ECCO has expanded to over 1,000 points of sale domestically and actively developed its online presence, opening flagship stores on its official website as well as major e-commerce platforms including JD.com and Tmall.

iPad POS – Elevating the In-Store Customer Experience

For brick-and-mortar shoe stores, traditional bulky cash registers are gradually becoming a thing of the past. ECCO stores have kept pace with the times by adopting the Damai iPad POS system. Beyond core functions such as scan-to-order, pre-orders and pre-sales, order hold, order-on-behalf, inbound/outbound document management, and inventory counting, it delivers a qualitative leap in the customer shopping experience.

Sales associates can leverage the Damai iPad's high-definition screen and intuitive interface to vividly showcase product colors, styling combinations, and similar styles to customers. Shoppers can browse and select their desired items more conveniently and intuitively, enhancing the overall shopping experience and satisfaction.

O2O Store Pickup – Seamlessly Bridging Online and Offline

For a brand like ECCO that operates both online and offline, integrating physical stores into online business cooperation is an effective way to drive growth and cultivate more consumers. By blending online and offline retail models, consumers can browse products, place orders, and complete payment online, then choose to pick up their purchases at a nearby physical store. This O2O model preserves the convenience of online shopping while delivering the experiential feel of in-store purchasing.

Beyond meeting ECCO's basic O2O business model requirements, the Burgeon system can also intelligently assign online orders to the nearest store for fulfillment based on optimized selection rules, effectively resolving issues of high fulfillment logistics costs and poor delivery timeliness caused by dispersed inventory across stores.

Out-of-Stock Order Fulfillment – Capturing Every Sales Opportunity

Out-of-stock situations in stores are a major factor impacting sales performance. For footwear and apparel brands especially, popular products frequently face color or size shortages, compromising the customer shopping experience while directly resulting in lost sales opportunities.

To effectively address this issue, ECCO introduced the Burgeon Cloud Warehouse system. Sales associates can view cloud warehouse inventory in real time, gaining full visibility into stock levels across all stores. When a store is out of stock, they can immediately place an order through the cloud warehouse system to transfer inventory from another store for customer delivery. The application of the cloud warehouse system not only helps ECCO meet consumer demand more efficiently but also improves inventory turnover, ensuring no sales opportunity is missed.

The partnership between Burgeon and ECCO began in 2013. Leveraging its deep technical expertise and extensive industry experience, Burgeon provides robust digital support to help ECCO navigate fierce market competition with steady momentum.

Burgeon has always been committed to driving digitalization to fuel brand performance growth, leveraging its leading technology and practical experience in enterprise digital transformation. Having served over 5,000 institutions and enterprises with global reach, Burgeon products are used in over 500,000+ stores and support over 40,000+ online stores. Burgeon's core value proposition is to help enterprises achieve more business with less inventory through an omnichannel unified inventory model.