Shanshan Group | Upgraded ERP & POS: Driving Steady Performance Growth

Since its founding in 1989, Shanshan Group has upheld the vision of "building the No. 1 suit brand," pioneering brand strategy implementation in China's apparel industry. Its core brand FIRS focuses on serving mid-to-high-income male consumers aged 35–45 who prefer premium men's business formalwear, and is now widely recognized as a leader in China's menswear sector.

Over more than two decades of development, Shanshan Group has fully implemented a digital management system, leveraging advanced computer and communication technologies to build a comprehensive, multi-layered system. This enables seamless communication across the organization and digital business management, continuously improving decision-making accuracy and market responsiveness.

Newly Upgraded ERP System – Strengthened Business & Data Management

In strengthening digital management, Shanshan Group partnered with Burgeon—its collaborator of nearly a decade—to comprehensively review and upgrade its business framework, processes, and ERP system. By synchronizing and integrating core business data such as procurement, retail, and product inbound/outbound, Shanshan Group's financial settlement management became more convenient and efficient, with report generation time significantly reduced. Reports were also optimized and upgraded based on actual operational needs, making data presentation more intuitive and easier to analyze.

Furthermore, the upgraded system strengthened the management and analysis of historical product data. Through deep mining and analysis of historical data, Shanshan Group can better grasp market trends, consumer demand, and product sales patterns, providing more accurate and powerful data support for business decisions.

Newly Upgraded POS System – Accelerated Checkout & Promotion Execution

As a menswear chain brand with over 1,000 stores, Shanshan faced challenges with cumbersome in-store promotion setups and slow execution speeds, which hindered store operations and timely responses to its new retail expansion needs. To address this, Burgeon fully upgraded the POS version. The system not only enables fast checkout but also handles thousands of stacked scenarios—such as spend-and-save, spend-and-gift, and layered spend-and-save discounts—mastering multiple combination methods to ensure full coverage of common promotions, simplifying store staff operations and providing real-time visibility into sales performance across regions, stores, and employees.

After product entry, the system calculates the promotional price within 0.05 seconds—an average speed improvement of 25x. The system also supports a trial calculation function, allowing preview of promotion effects before execution, ensuring no unexpected risks to Shanshan's revenue.

The partnership between Burgeon and Shanshan Group began in 2014. Leveraging its deep technical expertise and extensive industry experience, Burgeon provides robust digital support to help Shanshan Group navigate fierce market competition with steady momentum.

Burgeon has always been committed to driving digitalization to fuel brand performance growth, leveraging its leading technology and practical experience in enterprise digital transformation. Having served over 5,000 institutions and enterprises with global reach, Burgeon products are used in over 500,000+ stores and support over 40,000+ online stores. Burgeon's core value proposition is to help enterprises achieve more business with less inventory through an omnichannel unified inventory model.