Adopt A Cow | Cutting Costs & Boosting Efficiency: Automated Orders & Omnichannel Inventory

In recent years, Adopt A Cow has successfully forged close ties between its supply chain, brand, and consumers. Leveraging Burgeon's formidable R&D and technical strength, Adopt A Cow has comprehensively elevated its information management capabilities, significantly sharpened its core competitiveness, and distinguished itself in the competitive dairy market.

Automated, Efficient Order Management – Powering Rapid Business Expansion

With the Burgeon middleware system, Adopt A Cow achieves efficient, intelligent order management, providing strong support for business expansion and customer service.

Through Burgeon's Cloud Hub plus in-house middleware development capabilities, Adopt A Cow's management is no longer constrained by the number of stores, easily handling order demands across multiple stores and channels. The Burgeon middleware also provides rich self-developed integration capabilities, ensuring smooth connections with various external platforms, enabling rapid business expansion and real-time data synchronization and sharing.

In order processing, the Burgeon middleware can automatically merge and split orders based on preset strategies, leveraging automation to meet multi-scenario business needs and enhance customer satisfaction throughout order fulfillment. For example, when the same customer places multiple single-item orders to the same address, the system can automatically merge them into one shipment to reduce logistics costs. The system also supports flexible promotion configuration, allowing Adopt A Cow to quickly set up and adjust various promotions—such as spend-and-save, discounts, and free gifts—based on market demands and platform-specific marketing strategies.

Tedious manual operations not only reduce efficiency across operations, logistics, and customer service departments but also increase the risk of errors. The advanced automation technology of the Burgeon middleware significantly elevates the intelligence level of order processing—85% of orders pass through automatic system review, greatly alleviating the burden of manual order auditing. For virtual products, the system can also automatically complete the outbound process without any human intervention, further boosting order processing efficiency.

Batch Inventory Management & Automated Allocation Matching – Making Inventory Management Simpler

With the full deployment of the Burgeon middleware system, inventory management has undergone an unprecedented transformation. Manual channel allocation and sales planning have gradually given way to a new inventory model. Through the five-layer omnichannel unified inventory model, the system intelligently analyzes order data and automatically allocates inventory in seconds at the start of each day based on stock levels. For special products like virtual goods, the system also completes outbound processes automatically, completely eliminating the need for manual intervention.

The visualization of unified inventory and automated allocation gives Adopt A Cow clear visibility into inventory distribution and movement. Optimized strategies for managing after-sales processes—such as equivalent exchanges, gift returns, and orphan items—enable more effective resolution of post-purchase issues and improved customer satisfaction.

Given the unique nature of the dairy industry, the Burgeon middleware provides Adopt A Cow with powerful batch management capabilities. Through detailed batch recording and tracking, along with automated handling of near-expiry inventory, the system can automatically identify and track products approaching expiration, alerting Adopt A Cow to run promotions or take action in a timely manner, preventing inventory buildup and waste.

The partnership between Burgeon and Adopt A Cow began in 2022. Leveraging its deep technical expertise and extensive industry experience, Burgeon provides robust digital support to help Adopt A Cow navigate fierce market competition with steady momentum.

Since its founding in 1999, Burgeon has been committed to driving digitalization to fuel brand performance growth. Having served over 5,000 institutions and enterprises globally, over 500,000 stores use Burgeon's terminal POS products, over 40,000 online stores use Burgeon's e-commerce products—including over 1,500 Tmall flagship stores—and Burgeon manages 360 million members for its clients. Burgeon's core value proposition is to help enterprises achieve more business with less inventory through an omnichannel unified inventory model.