Deckers | UGG & Hoka Partner with Burgeon to Drive Store Performance Growth in the China Market

Recently, Deckers Brands, the renowned American outdoor apparel group, held a project kickoff meeting with Burgeon Technology, attended by senior leadership and project team members from both sides.

Headquartered in California, USA, Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for everyday casual lifestyle and high-performance outdoor activities. Its portfolio includes iconic brands such as UGG and Hoka.

Forging a Partnership to Write a New Chapter in China's Retail Market

Amid a complex market environment, Deckers Brands has demonstrated exceptional resilience and innovative spirit—continuously optimizing its already market-leading footwear and apparel products while actively exploring new categories. Its products are now sold in over 50 countries and regions worldwide, attracting millions of loyal consumers globally. However, to stand out in fierce market competition, outstanding products alone are not enough; robust digital system support is equally essential.

After comparing numerous store management systems both domestically and internationally, the Burgeon store management system won Deckers' trust with its excellent performance, widespread recognition, quality service, and excellent cost-effectiveness.

The Burgeon system is comprehensive yet easy to operate, and has become the choice of over 500,000 stores worldwide. In terms of service and communication, Burgeon has always adhered to a customer-centric approach, actively responding to client needs and providing comprehensive, efficient technical support and consulting services.

Fast Checkout to Keep Pace with Market Trends

In China's vast and ever-changing retail market, in-store promotions come in endless varieties. For international brands, responding quickly and flexibly is a major challenge. Drawing on its extensive experience serving international brands and its strong technical capabilities, Burgeon will provide Deckers with efficient, stable localized system solutions tailored to the Chinese market.

The Burgeon store system's fast mobile checkout capability significantly improves checkout efficiency and reduces customer wait times, thereby optimizing the shopping experience. At the same time, Burgeon's powerful promotion engine enables stores to easily create, manage, and track various promotional activities, fully addressing complex promotion needs and adapting to the diverse Chinese market landscape, ensuring every campaign accurately achieves its marketing goals and maximizes performance.

Breaking Down Cross-Border Data Silos – Access Data Anytime, Anywhere

For many international brands, cross-regional, cross-system data integration poses a major challenge in digital transformation. With its powerful integration capabilities, Burgeon not only ensures smooth interaction between systems but also offers high flexibility and scalability in data management, eliminating data silos, ensuring information synchronization and consistency, and enabling seamless data connectivity between domestic and international systems.

Furthermore, mobile reporting features allow both store staff and managers to access real-time store dynamic data—such as inventory levels—anytime, anywhere, providing strong support for timely replenishment and sales strategy adjustments.

This collaboration with Deckers Brands not only fully affirms Burgeon's technical strength but also reaffirms its excellent capabilities and rich experience in serving international brands. With 25 years of deep expertise in the retail industry, Burgeon will deliver efficient, flexible solutions to help Deckers achieve performance growth in the Chinese market.

Looking ahead, as the Chinese market continues to evolve and more international brands enter the arena, Burgeon will continue to leverage its technical and experiential advantages to help more global enterprises succeed in the complex and dynamic Chinese retail environment.