LOOK Optics | OMS + ERP Driving Dual-Track Efficiency, Elevating Eyewear Brand Performance

LOOK Optics is a brand under Shanghai Carlot Glasses Co., Ltd. Guided by the brand philosophy "LOOK FOR MY LOOK," it offers stylish, lightweight, and comfortable eyewear products, including optical frames and sunglasses. Adopting a fast-fashion business model, LOOK Optics strives to become a renowned domestic fashion eyewear brand, delivering high-value eyewear solutions and attentive after-sales service to customers.

With continuous product R&D innovation and breakthroughs, LOOK Optics' business scope and market influence are expanding rapidly. To better meet market demand, enhance customer experience, and improve internal management efficiency, LOOK Optics has introduced advanced information technology to efficiently respond to market changes and drive sustained, healthy business growth.

End-to-End Product Management & Real-Time Inventory Monitoring

Recognizing the unique nature of the frame eyewear industry, Burgeon carefully built an ERP system based on non-medical device management while also accommodating the medical standards and regulations applicable to functional frame eyewear. The system comprehensively optimizes LOOK Optics' end-to-end product management, promptly responding to specialized business management needs such as lens prescriptions, accessory information, and medical device data.

Through the ERP system, LOOK Optics effectively resolves the challenge of tracking pre-ordered lenses and frames from retail through to order progress, elevating operational efficiency. The system also monitors inventory levels in real time, ensuring timely replenishment and effectively preventing stock accumulation. At the same time, it optimizes the sales process, boosting sales efficiency and further enhancing customer satisfaction. Additionally, the ERP system comprehensively records customer information, providing strong support for personalized service. By integrating supply chain data, it helps LOOK Optics formulate precise procurement plans, ensuring smooth business operations.

Unified Online Business Management for Seamless Order Fulfillment

LOOK Optics has built its own official e-commerce platform and established a presence on mainstream channels such as Tmall, JD.com, and Taobao. Combined with digital marketing through social media, it broadly communicates its brand philosophy and products to consumers. To support the rapid growth of its online business, the brand introduced the Burgeon OMS system.

The system enables unified, efficient management of multiple online platforms including Tmall, JD.com, and Taobao, leveraging automated and intelligent order processing workflows to improve fulfillment efficiency. Across all stages of e-commerce operations—order processing, shipping, returns, and exchanges—the system maintains detailed records of all business documents. Furthermore, once a consumer confirms receipt, the system automatically executes reconciliation based on the platform order number, enhancing the accuracy and efficiency of financial management.

The partnership between Burgeon and LOOK Optics began in 2017. Leveraging its deep technical expertise and extensive industry experience, Burgeon provides robust digital support to help LOOK Optics navigate fierce market competition with steady momentum.

Burgeon has always been committed to driving digitalization to fuel brand performance growth, leveraging its leading technology and practical experience in enterprise digital transformation. Having served over 5,000 institutions and enterprises with global reach, Burgeon products are used in over 500,000+ stores and support over 40,000+ online stores. Burgeon's core value proposition is to help enterprises achieve more business with less inventory through an omnichannel unified inventory model.