Breo | Instant Retail Drives Orders, Premium POS Captures Sales, B2B Efficiency Boosts Growth

Since its founding, breo has combined traditional Chinese massage principles with modern technology, launching intelligent portable massagers for the head, eyes, neck, scalp, and moxibustion, along with related categories. It now operates over 180 directly managed stores, with products exported to dozens of countries and regions worldwide. Today, breo is steadily advancing on its new retail journey, achieving remarkable results with tangible success.

Leveraging Local Life Platforms for Instant Retail – Enhancing Consumer Experience

Breo has built significant online traffic advantages and actively channels this traffic to its offline stores. It selects premium local life platforms to launch instant retail services, enabling order reception via food delivery platforms and fast store-level fulfillment.

Consumers can browse and purchase breo products anytime through platforms like JD Daojia and Meituan, receiving their orders via courier within minutes. Compared to in-store shopping, the instant retail model eliminates the hassle of visiting a physical store. Compared to traditional e-commerce, it significantly reduces delivery time, offering consumers unprecedented shopping convenience.

Express Mode – Powering Efficient Store Operations for breo

The system thoroughly streamlines and simplifies the order process. By tightly linking all document details to the original order, it enables effective traceability of order numbers, line items, and amounts, while accurately capturing and calculating various platform discounts, merchant offers, and other information.

The system also successfully integrates online refund processing, automatically transmitting relevant business documents downstream and generating standardized retail documents. This ensures that various types of refund documents—such as shipping fee refunds, price difference refunds, deposit refunds, and price protection claims—are all recorded in detail within the system, reducing tedious offline coordination between customer service and finance and minimizing reconciliation discrepancies.

Fast Checkout – Supporting Diverse Scenarios

breo has introduced an efficient checkout system, achieving lightning-fast checkout in 3 steps within 5 seconds, while supporting replenishment, transfer, returns, inventory counting, SN code management, group buying, and other store operation functions. For airport and high-speed rail stores, the Damai mobile POS system is used to maximize operational convenience and mobility.

By standardizing store operating procedures and establishing uniform standards through the system, breo ensures rapid replication and onboarding of future new stores. At the same time, an O2O model is implemented, enabling online ordering with store delivery, improving inventory turnover and providing customers with a more convenient service experience.

Building a Unified System – Optimizing B2B Business Management

Previously, breo faced management challenges due to business operations scattered across different systems. To achieve efficient and standardized management, breo decided to build a unified system to integrate various business operations, including direct franchising, corporate gifting, duty-free business, and multi-tier distribution. The system not only replaced a large number of manual operations but also achieved standardization and closed-loop business processes in B2B management.

For its B2B operations, the system optimizes multi-tier distribution agent functionality, enabling unified management and expansion of multi-tier distributor businesses, allowing agents to flexibly deploy in the market based on business needs. At the same time, B2B customer rebate functionality is introduced, simplifying and standardizing rebate operations while reducing the difficulty and errors of manual calculations.

The partnership between Burgeon and breo began in 2023. Leveraging its deep technical expertise and extensive industry experience, Burgeon provides robust digital support to help breo navigate fierce market competition with steady momentum.

Burgeon has always been committed to driving digitalization to fuel brand performance growth, leveraging its leading technology and practical experience in enterprise digital transformation. Having served over 5,000 institutions and enterprises with global reach, Burgeon products are used in over 500,000+ stores and support over 40,000+ online stores. Burgeon's core value proposition is to help enterprises achieve more business with less inventory through an omnichannel unified inventory model.