Unlock New Growth Potentials for AI-driven Retail | Burgeon AI Summit · Guangzhou Successfully Concludes

Recently, the themed salon Insight into AI · Empowering Growth hosted by Burgeon successfully concluded.

The salon gathered industry elites for an intellectual feast, conducting in-depth analysis of five major AI application directions across the full retail chain: evolving from "crayfish" geek tools to enterprise-grade AI productivity tools, tapping potential customers via AI to boost conversions in off-store scenarios, restructuring retail people, goods and scenarios with AI, developing AI live-stream top-performer agents, and comprehensively improving manpower efficiency to drive multiplied business performance. The event unlocked new growth formulas for participating guests and explored new development paths for the retail industry in the AI era.

Sun Yihui, Chairman of Burgeon, shared in his speech in-depth reflections and practical experience on enterprises embracing AI. He mentioned that AI has been deeply integrated into daily research and development. Faced with the trend that AI may reshape the software industry, Burgeon maintains forward-thinking awareness and vigilance. Back in 2023, the company clarified its strategy to transform from a software enterprise to an AI enterprise. It set up internal AI learning groups to promote AI adoption among all staff, took the lead in deploying local AI models, and launched innovative products such as the intelligent wardrobe and AI outfit generator, rebuilding the connection between shopping guides and consumers powered by AI. Mr. Sun stated that the AI era has arrived. Burgeon will keep fueling growth for the retail industry through technological innovation and march toward a new intelligent future together with all partners.

Li Hao, Director of the Solution Department at Burgeon, mentioned in his presentation that Burgeon AI has launched an agent platform focusing on scenario-based AI implementation for retail enterprises, delivering a progressive full-link solution.

Starting with improving employees’ daily productivity, the platform automatically handles trivial tasks including email classification and invoice reimbursement to drastically cut time spent on routine work. It then evolves into a junior business assistant, enabling conversational inventory inquiries and intelligent cross-selling recommendations to streamline operations. Next, it builds business closed loops within individual systems and facilitates collaboration across various business modules. Ultimately, it executes omnichannel campaign configuration, data aggregation and performance review across multiple systems to support overall enterprise operations.

Centered on natural language interaction and cross-system collaboration, the platform adapts to practical retail scenarios while balancing data security and user-friendliness. Drawing on profound experience in the retail sector, Burgeon seamlessly embeds AI into business workflows, helping retail enterprises achieve efficient digital and intelligent transformation.

He Yaolun, Senior Solution Expert of Youzan, shared Youzan’s practical approaches and achievements regarding AI application in identifying potential customers for off-store sales scenarios. He pointed out that centered on the framework of data infrastructure, computing power & algorithms and business scenarios, Youzan has realized deep data integration with Burgeon covering POS, membership and other data, built an omnichannel consumer data foundation, and obtained qualifications for cross-platform data interconnection to achieve unified management of customers across all channels.

On this basis, Youzan has transformed traditional SOP workflows with AI. Intelligent analysis automatically generates operational strategies, significantly lowering the barriers to member operation. For frontline shopping guides, intelligent assistant capabilities are available. Based on customer behavioral data, the system generates intention scores and personalized communication scripts, and accurately pushes off-store sales leads.

Ji Zhenyu, Vice President of Burgeon, delivered a presentation themed How to Restructure People, Goods and Scenarios with AI, sharing how AI addresses operational challenges faced by offline stores. He stated that physical stores commonly suffer from pain points including lack of core data, difficulties in replicating shopping guides’ expertise and opaque operation management. Drawing on rich data accumulated from over 500,000 stores worldwide, Burgeon has launched the AI Smart Employee Badge solution. Powered by voice collection, semantic understanding and large model analysis, it enables digitalization across the entire store operation chain.

The solution accurately quantifies shopping guides’ behaviors, intelligently monitors SOP implementation, provides real-time sales script suggestions and performance reviews, and facilitates efficient replication of top salespeople’s experience. It has been deployed across multiple industries such as apparel, pet supplies and automobiles. The solution helps brands convert individual experience into corporate assets, shift from intuition-based management to data-driven operations, and comprehensively boost terminal staff productivity and business performance.

Chen Shuguang, General Manager of Maitu China, delivered a presentation titled How to Build an AI Live-stream Top-Performer Agent for Brands, sharing lightweight implementation practices of AI live streaming. According to Mr. Chen, Maitu’s core team originates from Taobao Live and boasts profound accumulation in platform technology and operations. Technically, Maitu supports one-to-one reproduction of lifelike digital humans with natural visual movements and up to 98% tone restoration. It has also independently developed a live streaming AI engine capable of responding to user inquiries accurately in real time. As platforms open traffic delivery for digital humans, the commercial value of AI live streaming has been fully unlocked. The cost is merely several yuan per hour, enabling non-stop live broadcasting around the clock.

The AI streamer can intelligently identify user behaviors, proactively deliver sales pitches and automatically calculate preferential packages. It drastically cuts brands’ live streaming costs and enables scalable replication of top sales expertise.

Jin Wenbing, Founder of Aifupan, delivered a presentation titled Reconstructing Live Streaming Workforce Efficiency with AI to Boost Revenue and Productivity, sharing how AI addresses the challenges of scaled live-streaming operations for brands. Mr. Jin noted that brand live streaming is generally plagued by low streamer cultivation success rate, high staff turnover, massive repetitive operational work and inefficient multi-account management, resulting in sustained high organizational costs. To tackle these issues, Aifupan leverages AI to replicate capabilities of outstanding streamers and operation specialists, turning top-tier experience into reusable agents and standardizing organizational competence. Meanwhile, AI enables full-link data collection, intelligent review, peer benchmarking and anomaly monitoring, greatly lifting operational efficiency.

The solution has been deployed by leading brands including ANTA. It effectively reduces costs and improves conversion rates, offering solid support for scaled growth of brand live streaming businesses.

Burgeon’s themed salon Insight into AI · Empowering Growth – AI Empowering Retail – has come to a successful conclusion.

The event brought together industry pioneers and technology partners to dissect implementable AI scenarios spanning the entire retail value chain, covering internal corporate efficiency improvement, off-store sales conversion, scaled AI live streaming and organizational capability restructuring. It delivered actionable and replicable approaches for retail digital transformation.

Going forward, driven by AI as its core engine, Burgeon will continue to explore in-depth retail scenarios alongside ecological partners. By redefining growth boundaries through technology, Burgeon will help more retail enterprises seize new opportunities in the intelligent era and jointly usher in a new chapter of high-quality growth.