Craft Intelligence & Unite Star Power, Seize Momentum for the Future —— Burgeon 2026 Q2 Channel Partner Summit Comes to a Successful Close

Recently, Burgeon grandly hosted its 2026 Q2 Channel Partner Summit in Wuyi Mountain, Fujian, themed “Craft Intelligence, Unite Star Power, Ride the Trend to Shape the Future”.

Channel partners from across the country gathered at the venue to engage in in-depth discussions with Burgeon’s core management team and product & technical specialists. Participants exchanged insights on key topics including channel performance growth, upgraded AI product strategies and acquisition of high-value clients. The summit consolidated consensus for win-win collaboration, jointly outlining the intelligent development roadmap for the second half of the year.

Pan Muchun, General Manager of Burgeon Fujian Branch, delivered the opening address and extended a warm welcome to channel partners travelling from afar.

He gave an open review of challenges encountered in the regional market during the first half of the year, and expressed gratitude for the continuous empowerment provided by the headquarters in areas including Navigation SSC and cross-industry solutions.

He noted that AI has become the top priority demand of customers. The launch of brand-new AI products from headquarters will deliver vital support for business expansion in the second half of the year, and the team is confident in achieving full-year targets.

Hou Jun, Channel Director of Burgeon, conducted a comprehensive review of channel operations in the first half of the year. He summarized achievements in channel expansion, customer coverage and partner collaboration, while objectively analyzing deficiencies in regional operation, project implementation and other segments, and defined directions for subsequent optimization.

Drawing on first-half experience and market trends, Mr. Hou outlined core channel objectives for the second half of the year: focusing on revenue growth and AI product rollout, scaling up channel development, and improving customer outreach and project conversion efficiency. By enhancing partner training and unifying service standards to deepen collaboration, Burgeon will drive coordinated growth between channel partners and the corporate ecosystem, laying a solid foundation for achieving full-year targets.

Sun Yihui, Chairman of Burgeon, shared Practical Cases of High-Net-Worth Clients and conducted an in-depth breakdown of the signing journey for benchmark projects.

Mr. Sun stated frankly that the core of high-net-worth projects does not lie in price competition. Instead, enterprises should take the initiative to deliver holistic solutions to occupy the high ground of professionalism, conduct thorough research on clients’ pain points to win their recognition, and enable clients to perceive professional value beyond pricing. Amid the industry downturn, in-depth cultivation of premium existing clients and exploration into new industries constitute the two pillars sustaining continuous channel growth.

Yan Wei, Co-President of Burgeon, shared practical methodologies for AI-powered private domain operations under the theme “How One Person Drives RMB 1 Billion GMV”. He pointed out that in the stock era with fading traffic dividends, brand private domain management is plagued by three major pain points: insufficient operational capacity, poor user experience and low conversion rates.

Mr. Yan introduced that Burgeon has developed an AI private domain agent named Guanguan, trained with practical operation data accumulated over five years representing RMB 5 billion GMV. It delivers a hundredfold boost in efficiency, tenfold improvement in user experience and doubled conversion rates. Verified through deployments for multiple brands, Guanguan empowers brands to realize full-link intelligent operations spanning from public domain to private domain.

Chen Yulu, CTO of Burgeon, delivered a detailed introduction to UnionStar, the enterprise-grade AI Agent Platform, bringing the summit to its climax.

He emphasized that UnionStar is not merely a chatbot, but an AI operation gateway for enterprises. It establishes a progressive implementation path covering daily employee productivity enhancement, business closed-loop within individual systems, and cross-system comprehensive collaboration.

The core proposition of UnionStar is to enable AI to engage with concrete work objectives, coordinate relevant personnel, drive workflows, and generate deliverable and reviewable outcomes. Its value lies not in the volume of questions answered, but in the real tasks undertaken and tangible results produced.

Guided by this philosophy, UnionStar facilitates genuine enterprise AI implementation across five dimensions: adoption, operation, governance, knowledge accumulation, and operable digital employees.

Integrating performance reviews, practical methodologies and AI product launches, the summit delivered a complete action roadmap for channel partners spanning strategic understanding to on-the-ground execution.

With 27 years of in-depth engagement in the retail industry, Burgeon has served over 5,000 brand organizations, more than 500,000 physical stores and over 40,000 online shops. The company is committed to empowering brands to drive greater business growth with leaner inventory through its omnichannel unified inventory system.

Looking ahead, Burgeon will continue to take AI as its core driving force. Working alongside channel partners to deepen its footprint in the retail sector and leveraging UnionStar as the pivotal platform, Burgeon will support enterprises in capturing opportunities brought by intelligent transformation. Together, all partners will stride toward a new chapter of high-quality development.