Unlock New Growth Potentials for AI-driven Retail | Burgeon AI Summit · HangZhou Successfully Concludes

Recently, the Hangzhou stop of the themed salon Insight into AI · Empowering Growth hosted by Burgeon successfully concluded. Centered on cutting-edge transformation trends of the industry, the salon gathered senior specialists in retail digitalization, brand leaders and ecological partners for in-depth discussions on scenario-based AI implementation across the full retail value chain.

The event featured abundant practical insights and progressive real-case sharing. Xiao Xiang, the robotic colleague, made a surprise appearance and engaged participants in interesting and efficient interactions. Covering business closed loops and terminal innovation, the salon delivered forward-looking and actionable growth solutions for retail enterprises. Meanwhile, it built an efficient platform for communication, co-creation and win-win results to boost the intelligent transformation of regional retail.

Jiang Nan, General Manager of Burgeon Hangzhou, took the stage to deliver an address, extending a warm welcome and sincere gratitude to all retail industry guests in attendance. She mentioned that AI technology has become a core driving force for enterprise operations, fully integrated into the entire retail business chain and profoundly reshaping the landscape of the industry.

Faced with numerous existing challenges in the sector, AI innovation and digital transformation serve as key momentum for enterprises to break through bottlenecks and achieve revenue growth. Ms. Jiang expected all participants to speak freely, exchange experiences and insights, pool professional industry wisdom, jointly explore new opportunities in new retail development, and work together to drive the retail industry toward a new stage of high-quality development.

Li Hao, Director of the Solution Department at Burgeon Technology, delivered a presentation titled UnionStar: Enabling Automated Business Closed Loops Powered by AI. He elaborated on the phased implementation logic of the platform, addressed the pain points of scenario-based AI deployment for retail enterprises, and introduced a progressive full-link digital solution.

UnionStar starts by boosting daily staff productivity, automatically handling routine tasks including email sorting and invoice reimbursement to drastically cut time spent on basic work. It then evolves into a junior business assistant, supporting conversational inventory inquiries and intelligent cross-selling recommendations to streamline operations. On the next level, it forms business closed loops within individual systems and enables collaboration across multiple business modules. Ultimately, it operates across disparate systems to conduct omnichannel campaign configuration, data aggregation and performance review, underpinning overall enterprise operations.

Centered on natural language interaction and cross-system collaboration, UnionStar adapts to practical retail scenarios while balancing data security and ease of use. Drawing on profound expertise cultivated in the retail sector, Burgeon embeds AI seamlessly into business workflows, helping retail enterprises accomplish digital and intelligent transformation efficiently.

Li Xin, Senior Solution Expert of Youzan, delivered a presentation titled Application of AI in Mining Potential Customers for Off-store Sales. She pointed out that AI-powered off-store sales are reshaping brands’ operational logic supported by three pillars: data infrastructure, algorithm computing power and scenario implementation.

Based on brands’ omnichannel consumption data and real-time interaction data, AI enables lead mining, intelligent marketing and operational strategy recommendation, empowering corporate WeChat shopping guides, private domain operations and automated member marketing. Li Xin also mentioned that AI is driving brands to reconstruct authentic product communication systems, shifting off-store sales from passive outreach to active customer management, so as to continuously tap user value and improve conversion efficiency.

Ji Zhenyu, Vice President of Burgeon Technology, delivered a presentation titled How AI Restructures People, Goods and Scenarios: From Operational Efficiency Improvement to Performance Growth, sharing practical paths for AI to resolve operational pain points of offline stores. He noted that physical stores are commonly confronted with challenges including lack of core data, difficulties in replicating shopping guides’ capabilities and opaque operation and management, which have long limited the efficiency of terminal outlets.

To address these industry pain points, Burgeon has rolled out a full-link AI store solution. Adopting voice collection, semantic understanding and intelligent analysis based on large models, it establishes a digital closed loop for store operations. The solution can accurately quantify shopping guide behaviors, monitor real-time execution of SOPs, offer on-the-spot sales script suggestions, and accumulate experience of top sales performers into reusable corporate assets. The solution has been successfully deployed in multiple industries, enabling brands to move away from conventional "intuition-based management" and embrace a new phase of data-driven refined operations. It effectively boosts terminal staff efficiency and delivers predictable growth of store revenue.

Huai Yang, General Manager of Retail Platform Department at Burgeon Technology, delivered a presentation titled AI·POS: Leading Sales Innovation with Intelligence, elaborating on implementation solutions for reshaping physical store terminals through AI technologies. The new-generation AI·POS is equipped with core capabilities including voice interaction, intelligent product recommendation and real-time operational data analysis. It frees shopping guides from mechanical tasks such as inventory checking and document entry, allowing them to focus on refined high-value customer services, and achieves simultaneous improvement in transaction conversion rate and customer repurchase loyalty.

Huai Yang pointed out during the sharing that AI has gone beyond being merely a tool for cost reduction and efficiency improvement and evolved into an "intelligent brain" driving store operations. AI·POS serves as the core carrier to realize this concept. Supported by full-process data closed-loop capabilities, every sales activity in stores can be quantified, traced, optimized and iterated. It helps brands transform terminal operations from experience-driven to data-driven, injecting sustainable growth momentum into retail stores.

Integrating cutting-edge technology presentations and immersive exchanges, the salon covered the full spectrum of business scenarios including back-office efficiency improvement, terminal sales conversion, AI-powered omnichannel customer acquisition and organizational digital development. It shared abundant actionable and replicable practical experience for retail AI transformation and built an efficient communication platform for regional retail enterprises to connect, co-create and pursue win-win outcomes.

Going forward, Burgeon will continue to take AI as its core engine. Together with ecological partners, the company will delve into segmented retail scenarios, redefine industrial growth boundaries through technology, help more retail enterprises seize new opportunities in the intelligent era, and jointly embark on a new chapter of high-quality growth.