Burgeon and All Blu Kick Off Retail Digitalization Project

Recently, Burgeon and All Blu held a digital project kickoff meeting in Shanghai with participation of both project teams, marking the official launch of project implementation.

Under this project, Burgeon will provide retail system products and implementation services to support All Blu in upgrading and integrating its existing business systems, further enhancing the brand’s capabilities in inventory management, business collaboration and data governance.

Founded in 2017, All Blu is an everyday apparel brand designed for the whole family. The brand consistently focuses on fundamental links including materials, textiles, patterns and craftsmanship, committed to creating comfortable, inclusive and durable clothing for Chinese families. Alongside the gradual expansion of its store network and business scale, the brand has raised new requirements for system stability and data collaboration.

The digitalization project centers on inventory management and business data connectivity. Leveraging Burgeon’s retail system, All Blu will gradually build a business platform covering master data, procurement, transfer, inventory, in-store POS checkout, store operation management and data reporting modules.

Upon completion of system deployment, data linkage between ERP and in-store POS systems will be realized to boost inventory management efficiency and deliver clearer data insights to support brand operations.

To ensure steady project progress, both parties have established a tiered collaborative project management framework consisting of the steering group, project management team and business execution team. All teams will jointly conduct business research, process optimization, system testing and go-live preparation. The project will advance as scheduled through multiple phases: business investigation, system design, development & testing, as well as launch training.

This collaboration marks another benchmark case of Burgeon within the fashion retail sector. Currently, Burgeon is accelerating its transformation into an AI-driven enterprise. With innovative applications including the AI Smart Employee Badge and 365 Colorful Shopping, the company effectively connects members, shopping guides and potential customers, helping retail enterprises tap new growth opportunities and generate additional sales volume.

Going forward, Burgeon will continue to embrace dual-driven development powered by AI and digitalization. Supported by mature products, professional services and efficient delivery capabilities, it will assist more consumer brands in breaking down digital barriers, enhancing omnichannel intelligent operation capabilities, and embarking on a new journey toward high-quality retail development.

Drawing on leading technologies and extensive practical experience in enterprise informatization construction, Burgeon has long been committed to boosting brand performance through digitalization. It serves over 5,000 organizations and enterprises worldwide. Its solutions are deployed across more than 500,000 physical stores and support over 40,000 online stores. Burgeon’s core value proposition lies in building an omnichannel unified inventory system, enabling enterprises to achieve greater business outcomes with less inventory.